Tata Prima is a range of heavy trucks produced by Tata Motors, and it was first introduced in 2008 as the company’s ‘global’ truck. The Prima range includes tractor-trailers, rigid trucks, multi-axle trucks and tippers. Tata aims to provide fully built solutions, like it has already done in the case of buses. Its cabin – spacious and airconditioned – is equipped with adjustable steering wheels, reclining seats, arm rests for the driver’s comfort, and also sleepers to make long-distance travel easy. These features have been incorporated for the sake of “longer trips and more of trips” – to operate non-stop for long hours and also to cover a distance of over 700 kilometres a day. The Prima 4028-S comes with the Global Positioning System (GPS), for vehicle- tracking, as a standard fitment. It is with features like these that the Tatas claim that the Prima is a ‘global’ truck, at par technologically with the most modern trucks from round the world.

The Prima 4028 S, is a 40-tonne 266-PS (Cummins ISBE engine) tractor with a 9-speed ZF transmission, and a matching trailer with new generation brakes, ABS and specialised axles for heavy duty and high speed application. The tractor-trailer is ideal for carrying freight like steel, cement and containers up to 40.2 tonnes. The driving comforts enable the vehicle to operate non-stop for long hours and cover over 700 km each day, thereby offering faster turnaround. The Prima 4028 S tractor has been priced at Rs. 21 lakhs (ex-showroom Delhi) and that with the trailer is Rs. 31 lakhs. The Mahindra Navistar and the Tata Prima trucks are expected to compete against each other in the M&HCV segment.

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