Lumia 800 fails to lure customers
The Lumia 800, Nokia’s flagship Windows phone has failed to excite customers as per the survey conducted by Exane BNP Paribas. A report published in the Reuters suggests that the Lumia 800 has failed to turn the tide on Nokia dropping market share in the smart phone area. As per the survey, only around 2 per cent of consumers showed an interest in buying the Lumia 800, which in a way is a huge blow to Nokia’s hopes of re-consolidating itself in the smart phone market, which is now being ruled by Apple’s iPhone and the host of smart phones running on Google’s Android platform. Microsoft ‘s Windows Phone still has only around 2 per cent market share in the smart phone segment, while Google has a market share of around 50 per cent followed by iPhones at 20 per cent. Other than minor glitches in the battery life , the Lumia’s sleek look and a whole new UI in Windows Phone OS should have attracted more customers to it, but it seems that the introduction of a third eco-system in smart phones hasn’t really excited consumers. For Gadget freaks and people who are least concerned about the price for the phone, the iPhone 4S and other models along with the high end Android phones like the Galaxy S II seems to be more appealing that a Windows Phone. Nokia would have learnt by now that they are paying the price for not reacting fast enough to the changing interests of customers. It might be too late for Nokia and Windows to turn the tide in their favour. Windows Phone offers a whole new experience to the user but it seems that it may not be enough to lure customers away from the iPhones and the Androids. The Windows 8 system is eagerly awaited and Nokia might be hoping for better results with it. As of now, executives at Nokia may be wondering whether they did the right thing in adopting the Windows Operating System. What may hurt Nokia even more is the fact that the Nokia smart phones running on the Symbian platform still outsells the Windows Phones by 10 to 1.
Another worrying sign is that market shares of Nokia have also plummeted over the weeks. Rumors of a takeover by Microsoft had surfaced right after the Nokia deal was signed. With its strong patent portfolio and its hugely popular hardware unit, an acquisition of Nokia might well be in the minds of the Microsoft executives. As of now, Nokia and Microsoft have to pin their hopes on the Windows 8 OS doing well when it is launched next year.
Related posts:
Leave your response!