Since its entry to the indian market the growth of this auto giant is amazing. Its shear class, customer satisfaction and marketing strategies put BMW on top. Since its inception in 2006 the growth figures are enviable. It even overtook the German supremacy of Mercedes in Indian luxury car market. Last year almost a 20 year supremacy was shattered. Its market share in the segment has crossed 40% which was earlier 9% when they started BMW India in 2006. Dr.Andreas Schaaf, who has taken over from Peter Kronschnabl, said …

                                                    Failure is always a light to success. For instance FIAT motors in India, they started off in Indian market with their UNO, which failed to strike a chord with the customer. Hence UNO was no big success in India compared to the Brazil where it was big success. The fact is FIAT market study was not proper or they read the Indian customer wrong. They launched in India with the caption “Reliable & Sturdy”, but Indian buyers where looking for something elegant and prestigious. UNO orginally is a power …

                            Indra Nooyi born October 28, 1955 is the Chairperson and CEO of PepsiCo, one of the world’s leading food and beverage companies.Yet again another vibrant Indian woman on an elite position.Forbes rated her as the 4th influential women in their list of top influential women’s.Indra Krishnamurthy Nooyi is her full name and she belongs to state of Chennai,which is a southern state of India.She done her graduation from Madras Christian College in Physics,Chemistry and Math.After graduation we he joined IIM(Calcutta) for her masters in Business administration and specialised in …

                                              It is important to know how an internet payment processing works.Which will help you build your site.For this first you need to know the participants in a typical online transaction.They include
-Acquiring Bank
An acquiring bank is the bank or financial institution that accepts payments for the products or services on behalf of a merchant.Such banks accepts or acquires transactions performed using a credit card issued by a bank other than itself.But the merchant must open an Internet Merchant Account with an Acquiring Bank to enable online credit card authorization and …

Internet makes your business arena very big, and that is how e-commerce plays the key role in the new form of Business.Whatever be your product or service, your scope of customers is the whole world.Which means your online storefront can do business 24 hours a day.But it is not so easy as it may sound, because internet is a place where you find the biggest competition for recognition.So if you want to run a e-store successfully, you need serious and carefull planning.There are hundreds of failures in the e-business because …